What is a Newsletter?

Newsletter or Ezine

Newsletters or Ezines are used as the same product. Newsletters can be produced as paper copies and electronically, whereas, ezines are purely electronic. They are both used to inform people of information in association with your business.

Newsletters can be electronic utilising emails or paper copies utilising the postal service or a combination of both electronic and paper.

4 Reasons why your business needs a newsletter

Reason 1: Increase your Sales
Reason 2: Cost Effectiveness
Reason 3: Ongoing Relationship
Reason 4: Seasonal and Event Opportunities

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Reason 1: Increase Your Sales

Studies around the world show that newsletters generate brand loyalty and repeat buying.

Producing Newsletters at specific times during the year can be targeted at both existing and potental clients.

Examples include:

• Mortgage Brokers - Send regular newsletters or a special newsletter to clients before an interest rate rise to inform clients of possible changes and their impacts on their mortgages.
• Holiday Accommodation - Send a newsletter before school holidays to encourage bookings at your business.
• Real Estate - Send a newsletter detailing current market values, expected market values, interest rate movements and the latest listings.
• Accountants - Send regular newsletters before BAS times, to remind clients of their tax requirements.
• Retail - Send regular newsletters to advise customers of new products, along with the product image or send a special newsletter advising customers of specials.

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Reason 2 : Cost Effectiveness

Dollar for dollar, newsletters are one of the most effective ways to reach your market.

Putting together a newsletter is easy to do.

While putting your newsletter together, you will ensure you are aware of what your business can offer a client. It will enable you to look at your business from a client's point of view and highlight areas that need attention. An easy and cost effective way to identify areas of your business that may need clarifying, upgrading or improving.

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Reason 3 : Ongoing Relationship

Newsletters let you maintain an ongoing relationship with existing customers that has an enduring effect.

Creating newsletters on a regular basis, be that, weekly, monthly or even yearly, as long as its regular will keep your customers infromed and keep your business fresh in their minds.

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Reason 4 : Seasonal and Event Opportunities

Promote events within your business, such as specials, new products or a new service.

Many business have seasonal changes such as the accommodation industry during summer months and winter months.

School holidays can play an important part in business as some industries have a huge influx of possible clients or customers during these periods. These clients need to be targeted to ensure that the most is achieved during this period. Newsletters can be targeted specifically during these times to promote your business.

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DISCLAIMER The information has been developed by Online Creations' Web Designers as a guide only. It is important that users realise this information is developed as a very broad overview for the purpose of a general understanding to the wide-ranging development of newsletters. While due care has been exercised by Online Creations to ensure the accuracy and currency of the material contained in this publication, we strongly recommends that users exercise their own skill and care with respect to its use and seek professional advice where appropriate.